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May 10, 2013

Salesforce to Purchase Social Media Start-up Clipboard

By Tracey E. Schelmetic, TMCnet Contributor

While Salesforce is no stranger to social media, the company has gone further than ever before and shelled out somewhere between $10 million and $20 million to acquire a social media company called Clipboard, a social bookmarking service that allows users to pull together, save and display text and rich Web content and share it with other users across devices. The concept is somewhat similar to social media content sharing sites Pinterest and Evernote (News - Alert).

According to AllThingsD, prior to its acquisition by Salesforce, Bellevue, Wash.-based Clipboard had raised about $2.5 million in seed funding from investors including Andreessen Horowitz, Index Ventures, CrunchFund, SV Angel and Betaworks (News - Alert).

Today, Clipboard is displaying the following on its Web page:

“We have some bittersweet news. We are extremely happy to announce that has signed an agreement to acquire Clipboard, allowing us to pursue our mission of saving and sharing the Web on a much larger scale. But at the same time we’re also sad to see this stage of our adventure come to an end, especially since it means that our relationship with you, our users, will irreversibly change. As a result of this news, the Clipboard service at will be discontinued on June 30, 2013.”

Until that June cut-off date, Clipboard says its 140,000-strong user base will be able to download their content and preserve their creations.

AllThingsD’s Liz Gannes is reporting that all but one of Clipboard’s five employees will relocate to Salesforce’s Seattle office to pursue the integration of Clipboard’s functionality into Salesforce products. Clipboard CEO Gary Flake will become a VP of engineering at Salesforce.

Business Insider notes that Clipboard is not the first such service to be so-called “acqu-hired” this year: San Francisco-based startup Snip-It was acquired by Yahoo! in January and shut down the following month after integration into broader Yahoo! services.

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