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April 25, 2013

Etherios Launches The Social Machine on Salesforce AppExchange

By Shamila Janakiraman, TMCnet Contributor

Etherios, a Digi International (News - Alert) division, recently launched The Social Machine on the Salesforce AppExchange, which will help businesses to connect with customers, partners and employees more conveniently.

The Social Machine is a cloud-based platform, which is capable of synergizing widely deployed products into core business processes leveraging the Salesforce Platform. The Social Machine will convert product data into actionable business information.  

Leyla Seka, vice president AppExchange and Partner Operations, (News - Alert) said, “ is focused on delivering innovative solutions for customers on their journey to becoming a customer company.”

“A key component of that journey is the ability to connect customers with products in entirely new ways. We are excited that Etherios is delivering this groundbreaking solution to help companies create deeper connections with their customers,” Seka added.

The Social Machine is built on the Salesforce Platform, a cloud platform for social and mobile business apps and is available on the AppExchange website, said officials.

The solution empowers products which can automatically inform a support organization when snags arise. Using data analytics, customer service personnel can proactively eliminate problems with such information.

Product data is made available to the entire organization by The Social Machine, which can be leveraged by the research and development team to create and enhance capabilities of future products. Very high product use will send notifications to the sales team, creating up-sell and cross-sell opportunities.

The Social Machine provides a voice to products; organizations can listen to their connected products and optimize internal collaboration, connect optimally with their customers and in the process increase efficiency and productivity.

Joe Dunsmore, CEO of Digi International, remarked, “The Social Machine fundamentally changes the game. It enables organizations of all sizes to re-imagine customer service, invigorate customer relationships and differentiate their product portfolio.”

In related company news, Digi International acquired Chicago-based Etherios, a Platinum Partner and creator of The Social Machine, in November 2012.

Edited by Rachel Ramsey

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