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March 25, 2013

Salesforce.com's Partner Aphidas to Transform CRM Landscape in UAE

By Meenakshi Shankar, TMCnet Contributor

The CRM on-demand market in the Middle East and North Africa region is experiencing a remarkable 47 percent growth rate year-on-year. Aphidas, a Dubai based cloud alliance partner of Salesforce.com (News - Alert), is going with the momentum and is set to transform the regional CRM landscape by making the businesses open, social and mobile.


Salesforce.com’s CRM solution is gaining more recognition for being more dynamic and easy to use. It gives a 360 degree view of the customer for better sales and customer service with new tools. The multi-tenant model cloud platform offered by the company ensures simple one source, one vendor accessibility that can be made operational simultaneously in multiple locations. The platform also reduces the implementation time and can be integrated seamlessly with other existing solutions at a lower cost and effort.

Besides, the solution being a green computing model, it mitigates the need for any high end hardware which further reduces the costs.

As companies in the UAE are showing higher level of interest in cloud computing due to the growing level of awareness of the benefits it offers in terms of operational efficiency and cost savings, Aphidas is all set to tap the potential of the market by providing Salesforce.com products and related services to organizations in areas of sales, marketing, service and project management.

With more than 14 years of experience in IT and related industries, Aphidas has restructured its operations in 2010 and became the sole partner of Salesforce.com dealing exclusively in the products and services offered by the company. It has acquired 95 customers across the region and Africa with more than 70 full scale sales force implementation projects.

"2013 looks very promising for all businesses; we are recovering from the multitude of crises we have experienced in the past. This is the best time to focus on innovation. Companies can no longer afford to not change. The only way to transform the business is to deploy affordable, simple and practical solutions as tools to overcome these demands," Ashraf Karayath chief executive officer of Aphidas said in a statement.




Edited by Brooke Neuman



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