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September 18, 2012

Badgeville Salesforce Solution Brings Gamification to CRM

By Paula Bernier, Executive Editor, TMC

One of the leaders in gamification has allied with Salesforce to bring behavior motivation tools like badges to the CRM space, in an effort to drive sales. Called Badgeville for (News - Alert), the app is available now via the AppExchange.

According to the companies, this solution can create a more dynamic experience for users that rewards their participation and recognizes them for their sales contributions; update Salesforce records more regularly so managers can better gauge their sales performance and pipelines; surface and socialize key rewards in Salesforce Chatter to improve collaboration between sales teams and champion valuable user behavior; and grow revenue and reduce sales cycles.

“We are proud to deliver a native gamification layer for the world’s most widely-used sales application, enabling companies across the globe to drive the most valuable sales behavior,” said Kris Duggan, Badgeville CEO. “Badgeville for Salesforce was designed to reinforce the right sales behaviors that lead to the right outcomes time and again and increase collaborative effort and success among sales teams.”

As noted in a June TMCnet story about Badgeville, gamification is a method through which businesses and other organizations can apply game mechanics to drive desirable behaviors within their organizations. In June, Badgeville introduced a Microsoft (News - Alert) SharePoint connector that identifies the most high-value behaviors of users in SharePoint environments.

That behavior can include document management (create, contribute); creating, editing or contributing to a wiki page; starting or participating in a discussion thread; posting or responding to a blog; posting a comment on content (docs, wikis, blogs, discussion threads); viewing pages; rating content; voting on content; liking content; and/or tagging content.

That way, organizations can keep tabs on who is using the Microsoft collaboration tool for what, and managers within those businesses can recognize employees that best contribute to such collaborative efforts, encouraging future behavior along these lines.

Badgeville recently closed a C series round of funding, which brought in $25 million, bringing its funding to date to $40 million. Badgeville’s solutions are in use at such major companies as Dell, Deloitte, eBay, Samsung and Universal Music.

Gartner (News - Alert) predicts 70 percent of the top 2,000 global organizations will have at least one gamified app by 2014. M2 Research forecasts this space will be worth $2.8 billion by 2016.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

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